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Subject: Re: Met broadcasts in Dallas
From: donald kane <[log in to unmask]>
Reply-To:donald kane <[log in to unmask]>
Date:Mon, 5 Dec 2016 13:09:56 -0500

text/plain (135 lines)

There is an elephant sitting in this room; its name is Texaco.


On Sun, Dec 4, 2016 at 7:59 PM, donald kane <[log in to unmask]> wrote:

> The big mistake here is regarding the Met Opera Broadcasts as a
> part of the ongoing insipid pap that calls itself  "broadcast classical
> music".
> It sort of works here in NYC, where we still have the watered down
>  semblance
> of what used to be one of a number of authentic classical music
> broadcasting
> venues: WQXR.  It ain't what it used to be, but it does provide the Met
> matinees.  Truth is, the Met on the radio every Saturday was once a special
> event, not an example of a station's regular programming.  It was provided,
> without commercials, as a prestigious service to the community by a network
> such as NBC. Eventually, in NYC, it was carried by WOR, a primarily talk-'
> oriented local station replete with a daily menu of live shows featuring a
> variety
> of subjects.  It was the real thing, radio as it was meant to be; if you
> wanted to
> listen to a disc jockey you simply twisted the dial.  Sadly, the truth
> must be
> faced; on the airwaves today, the dollar - and the dumbest audience -
>  rules.
> dtmk
> On Sun, Dec 4, 2016 at 7:07 PM, gordon young <[log in to unmask]>
> wrote:
>> This evening I received a post from WRR. Lubbock and other towns smaller
>> than Dallas can afford the broadcasts but....
>> Mr. Young:
>> Thank you for your note and for being a WRR listener.
>> I wanted to take a few minutes to fill you in on the status of the
>> Metropolitan Opera broadcasts on WRR.  As you know, WRR has carried these
>> broadcasts for many years and, like yourself, I'm a big fan of opera and I
>> understand that any decision on carrying the Met is extremely important to
>> some of our listeners.
>> That said, there are two things that all of us at WRR are dedicated to in
>> all that we do:  1) Working to increase the audience for classical music
>> and 2) operating in a financially sound manner so that we can continue to
>> bring classical music to the people of North Texas.  We
>> take the responsibility of providing "Classical music and the arts for
>> North Texas" very seriously and never do anything without carefully
>> considering the effect on the two items I just mentioned.
>> The fact is, the Met broadcasts cost us dearly, both in lost audience and
>> lost revenue.
>> During the weeks that we carry the Met, we lose about 40% of our Saturday
>> afternoon audience...a disastrous falloff in listenership and one of the
>> barriers to our growing our overall audience.  We have promoted these
>> broadcasts heavily on air, via email blasts, permanent ads on our web site
>> and more.  Nothing has increased the audience for these programs over the
>> past couple of years.
>> Also, WRR loses as many as 32 minutes of spot time during a four hour
>> broadcast.  This is time that we would normally sell to our clients and
>> thus bring in additional revenues for the station.  In the past, the Met
>> paid WRR a fee for carrying the performances as partial compensation for
>> lost revenues.  They discontinued this two years ago.  We discussed their
>> reinstating these payments for this year and were told that they had no
>> budget for doing so and that, if WRR didn't carry the broadcasts,
>> listeners
>> had the alternative to get the performances on the internet stream.  They
>> did not seem overly concerned to lose broadcast coverage in the fifth
>> largest media market in the nation.
>> In addition, we have worked for the past two years to find sponsors who
>> would replaced the revenue we lose when carrying the Met.  No clients have
>> been willing to sponsor these performances in a significant enough way to
>> cover the lost revenue costs and compensate for the loss of audience.
>> The bottom line is the Met broadcasts cost us listeners and costs us
>> revenue.  No broadcaster can continue to support programming that is
>> hurting the station and WRR is no exception.  We've searched for two years
>> for a way to grow the audience for the Met and sell the show to potential
>> advertisers, with no success on either front.  We can no longer air a
>> program that is such a drag on station audience and revenues.
>> We hope you understand and that you will continue to enjoy the hours of
>> classical music WRR provides.  We're fortunate in North Texas to have a
>> station like WRR and I can promise you we will do all we can to keep this
>> station an enjoyable, uplifting classical broadcast resource for our area.
>> **********************************************
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